Led design strategy to create the first bespoke Diet Coke Holiday visual identity system to launch in the U.S. market. The design language was tailored to Diet Coke’s unapologetic and inspiring drinkers who are looking for well deserved time off and celebrate with loved ones. This uplifting design is inspired by the sparkly round shapes that can be filled with whatever matters the most to each person.
This VIS included packaging design across key skus and off-pack communication key visuals, which led to it having increased display and shelf space at retail.
Design Lead: Yiwen Lu
Brand Lead: Crystal Ivey
Project Manager: Jess Silberstein
Design Agency: BVD