Yiwen Lu Design

About

Yiwen is a Taiwanese-born, Atlanta-based graphic designer known for her vibrant, contemporary, and playful style. She has a deep passion for visual identity systems, colors, typography, and illustration, and her work reflects a keen eye for detail, ensuring that every project is conceptually strong and perfectly tailored to its purpose.

Specializing in branding, print, packaging, art direction, and retail marketing design, Yiwen holds a Bachelor of Fine Arts in Graphic Design from the Academy of Art University in San Francisco. She currently serves as a Senior Design Manager at Coca-Cola Global Licensing, Retail & Attractions, where she brings her creative vision to life on a global scale.

When she’s not designing, Yiwen is always on the lookout for her next travel adventure, exploring new music, or savoring delicious fried chicken.

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Capabilities

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Interests

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Yiwen builds brand experiences that feel intentional from every angle. Over nearly two decades, she has worked across branding agencies, boutique studios, and in-house at Coca-Cola, one of the most iconic companies on earth, and that range is visible in how she works. She brings strategic thinking to creative decisions and creative instinct to strategic ones.

Originally from Taiwan, trained in San Francisco, and now based in Atlanta, she currently serves as Senior Design Manager at Coca-Cola Global Licensing, Retail and Attractions, leading work in visual identity system, packaging design, photoshoot direction, and retail experience on a global scale. Outside of design, she travels whenever possible, listens to music constantly, and has very strong opinions about fried chicken.