https://www.yiwenludesign.com/american-portraiture-1 daily 0.75 2019-01-10 https://images.squarespace-cdn.com/content/v1/5c369e1f96e76fe19884b7d0/1547093286116-A6LT9SLWMSWHWMTGZ5C2/Custo+Palette-2015-Website13.jpg American Portraiture https://images.squarespace-cdn.com/content/v1/5c369e1f96e76fe19884b7d0/1547093286116-A6LT9SLWMSWHWMTGZ5C2/Custo+Palette-2015-Website13.jpg American Portraiture https://images.squarespace-cdn.com/content/v1/5c369e1f96e76fe19884b7d0/1547092924576-A06FEEKJ2SKQ5NML1ZTH/Custo+Palette-2015-Website3.jpg American Portraiture https://images.squarespace-cdn.com/content/v1/5c369e1f96e76fe19884b7d0/1547092926032-GSOBKNZCNU7L8QSJT0GR/Custo+Palette-2015-Website2.jpg American Portraiture https://images.squarespace-cdn.com/content/v1/5c369e1f96e76fe19884b7d0/1547092934531-QZOID3GE47P2LMQGLP5O/Custo+Palette-2015-Website4.jpg American Portraiture https://images.squarespace-cdn.com/content/v1/5c369e1f96e76fe19884b7d0/1547092935567-Z7JKQVV9OIPB6QF2NN5H/Custo+Palette-2015-Website5.jpg American Portraiture https://images.squarespace-cdn.com/content/v1/5c369e1f96e76fe19884b7d0/1547092944100-ALDJTS136PVQLTKKUTBD/Custo+Palette-2015-Website6.jpg American Portraiture https://images.squarespace-cdn.com/content/v1/5c369e1f96e76fe19884b7d0/1547092945870-G1J3X54MJTIZ1TXHLFEA/Custo+Palette-2015-Website7.jpg American Portraiture https://images.squarespace-cdn.com/content/v1/5c369e1f96e76fe19884b7d0/1547092953708-8HQ05IT7ST8D535RWPVM/Custo+Palette-2015-Website8.jpg American Portraiture https://images.squarespace-cdn.com/content/v1/5c369e1f96e76fe19884b7d0/1547092956122-XWGLO3E7V6H5LAWWQILK/Custo+Palette-2015-Website9.jpg American Portraiture https://images.squarespace-cdn.com/content/v1/5c369e1f96e76fe19884b7d0/1547092962091-9GSZ046R9AJBK2OVU99P/Custo+Palette-2015-Website10.jpg American Portraiture https://images.squarespace-cdn.com/content/v1/5c369e1f96e76fe19884b7d0/1547092966838-FC9MKS1L9EG2BRXYO8BU/Custo+Palette-2015-Website11.jpg American Portraiture https://images.squarespace-cdn.com/content/v1/5c369e1f96e76fe19884b7d0/1547092969381-K2UT58YXD25I477P289V/Custo+Palette-2015-Website12.jpg American Portraiture https://www.yiwenludesign.com/eva-air-rebrand daily 0.75 2019-02-21 https://images.squarespace-cdn.com/content/v1/5c369e1f96e76fe19884b7d0/1550717117658-U1VF9FHNFYZN0WOE5SIO/EVA+Air-2015-Website-16.jpg EVA Air Redesign - EVA Air Redesign Brand redesign concepts for EVA Air, the biggest airline in Taiwan. The theme “Formosa” means beautiful island in Portuguese, and “Air Formosa” is used as the slogan for EVA Air. This project captures the beauty and uniqueness of Taiwan in it’s design. The green and blue color scheme resemble the green leafy foliage of Taiwan and the blue represents the birds and various wildlife of the island. The color scheme and design is refreshing and bright to compliment the fun and adventure associated with travel. The applications consist of everything from the airplane design down to the boarding pass. All the designs are succinct revealing a professional quality any airline would strive to represent. https://images.squarespace-cdn.com/content/v1/5c369e1f96e76fe19884b7d0/1550717117658-U1VF9FHNFYZN0WOE5SIO/EVA+Air-2015-Website-16.jpg EVA Air Redesign - EVA Air Redesign Brand redesign concepts for EVA Air, the biggest airline in Taiwan. The theme “Formosa” means beautiful island in Portuguese, and “Air Formosa” is used as the slogan for EVA Air. This project captures the beauty and uniqueness of Taiwan in it’s design. The green and blue color scheme resemble the green leafy foliage of Taiwan and the blue represents the birds and various wildlife of the island. The color scheme and design is refreshing and bright to compliment the fun and adventure associated with travel. The applications consist of everything from the airplane design down to the boarding pass. All the designs are succinct revealing a professional quality any airline would strive to represent. https://images.squarespace-cdn.com/content/v1/5c369e1f96e76fe19884b7d0/1550717093551-J6GNVCX8D4BLRCL36W88/EVA+Air-2015-Website2.jpg EVA Air Redesign https://images.squarespace-cdn.com/content/v1/5c369e1f96e76fe19884b7d0/1550717095241-CVDWKK52X2PREHM9A9KX/EVA+Air-2015-Website3.jpg EVA Air Redesign https://images.squarespace-cdn.com/content/v1/5c369e1f96e76fe19884b7d0/1550717096563-46LA63O1S9WHMZJ3XPF3/EVA+Air-2015-Website4.jpg EVA Air Redesign https://images.squarespace-cdn.com/content/v1/5c369e1f96e76fe19884b7d0/1550717098983-E365A5A7DD08H4S0YDRF/EVA+Air-2015-Website5.jpg EVA Air Redesign https://images.squarespace-cdn.com/content/v1/5c369e1f96e76fe19884b7d0/1550717109087-UJOO2KU573OWIYUT7EBR/EVA+Air-2015-Website6.jpg EVA Air Redesign https://images.squarespace-cdn.com/content/v1/5c369e1f96e76fe19884b7d0/1550717111072-8PI5USYATQ8UXFCEUANT/EVA+Air-2015-Website7.jpg EVA Air Redesign https://images.squarespace-cdn.com/content/v1/5c369e1f96e76fe19884b7d0/1550717117990-FZLFI0QPKYWSC4DZVJOB/EVA+Air-2015-Website8.jpg EVA Air Redesign https://images.squarespace-cdn.com/content/v1/5c369e1f96e76fe19884b7d0/1550717128562-LQO5A11EE7ACLTRKWM9H/EVA+Air-2015-Website9.jpg EVA Air Redesign https://images.squarespace-cdn.com/content/v1/5c369e1f96e76fe19884b7d0/1550717125855-A99SP74DH72MAAZJ9PSL/EVA+Air-2015-Website10.jpg EVA Air Redesign https://images.squarespace-cdn.com/content/v1/5c369e1f96e76fe19884b7d0/1550717135695-CRYHLUGE28PC7YMXJOIJ/EVA+Air-2015-Website11.jpg EVA Air Redesign https://images.squarespace-cdn.com/content/v1/5c369e1f96e76fe19884b7d0/1550717137120-VV03I31FMINL5JF4UD6D/EVA+Air-2015-Website12.jpg EVA Air Redesign https://images.squarespace-cdn.com/content/v1/5c369e1f96e76fe19884b7d0/1550717139767-VEA4ESIIR7PXNTPKDWNC/EVA+Air-2015-Website13.jpg EVA Air Redesign https://images.squarespace-cdn.com/content/v1/5c369e1f96e76fe19884b7d0/1550717139802-H2UB0YRKCOABOOZ3XXBL/EVA+Air-2015-Website14.jpg EVA Air Redesign https://images.squarespace-cdn.com/content/v1/5c369e1f96e76fe19884b7d0/1550717144187-5M1E607WCYDP58B5MYPG/EVA+Air-2015-Website15.jpg EVA Air Redesign https://www.yiwenludesign.com/work daily 0.75 2020-11-23 https://www.yiwenludesign.com/work-1 daily 1.0 2023-01-26 https://images.squarespace-cdn.com/content/v1/5c369e1f96e76fe19884b7d0/1547092645570-L72C4LT7T0EA3X84PR2D/Holiday+Card-2014-Website7.jpg Work https://images.squarespace-cdn.com/content/v1/5c369e1f96e76fe19884b7d0/1547093909599-CZTVDEIVHPO94USQE1XS/Custo+Palette-2015-Website2.jpg Work https://images.squarespace-cdn.com/content/v1/5c369e1f96e76fe19884b7d0/1547092001460-FH3HQEPZCHOVZULR2L8U/Naivetea-2015-Website5.jpg Work - Naivetea San Francisco bay area based award-winning oolong tea company Naivetea works exclusively with the finest small-production tea farmers in Taiwan’s renowned tea-growing regions to procure the highest quality tea possible. The Chinese calligraphy portrays the purity of brand essence. Watercolor background was inspired by the color oolong tea and is carried throughout the entire system. https://images.squarespace-cdn.com/content/v1/5c369e1f96e76fe19884b7d0/1547172260963-BXXP67R3WTXXFL3YUV5U/Skillet-2015-Website12.jpg Work - Skillet Food Truck Branding design for a New Orleans based food truck that takes all the bold flavors of Louisiana cooking with local ingredients and creates gourmet and creative dishes. https://images.squarespace-cdn.com/content/v1/5c369e1f96e76fe19884b7d0/1547091413768-NENSWFHGRM1QGL2EN6VR/Holiday+Card-2015-Website16.jpg Work - 12 Days of Christmas Promotional holiday greeting card design. Illustration was created with limited colors and simple yet playful shapes to celebrate 12 days of Christmas. https://images.squarespace-cdn.com/content/v1/5c369e1f96e76fe19884b7d0/1606166198120-G49IVIXTRXNPIX5TVA26/image-asset.jpeg Work - Fresca Masterbrand Fresca’s makeover in 2018 has given the brand an expressive new look to stand out on shelf and connect with consumers. Post-launch, Fresca money volume was up +8.6% vs. prior year. Building on the success of the prior year, this led to category blurring expansion and evolution in 2020 to the new brand strategy for Fresca’s drinkers ”Everyday Fancies”. https://images.squarespace-cdn.com/content/v1/5c369e1f96e76fe19884b7d0/1606195396536-3TWBSOFJUY0R6DMSIIW3/DKO+Holiday_2020-Website.jpg Work - Diet Coke Holiday Led design strategy to create the first bespoke Diet Coke Holiday visual identity system to launch in the U.S. market. The design language was tailored to Diet Coke’s unapologetic and inspiring drinkers who are looking for well deserved time off and celebrate with loved ones. This uplifting design is inspired by the sparkly round shapes that can be filled with whatever matters the most to each person. This VIS included packaging design across key skus and off-pack communication key visuals, which led to it having increased display and shelf space at retail. Design Lead: Yiwen Lu Brand Lead: Crystal Ivey Project Manager: Jess Silberstein Design Agency: BVD https://images.squarespace-cdn.com/content/v1/5c369e1f96e76fe19884b7d0/1550641425001-Q9Z3RX0OB831AR4793IX/Coca-Cola-Holiday-Wrapping-Paper2.jpg Work - Coca-Cola Holiday Wrapping Paper Every year Coca-Cola Headquarter in Atlanta distributes holiday wrapping paper for employees to take home during the holiday season. In 2018, a set of wrapping paper were designed using the iconic Coca-Cola elements to celebrate the moment and togetherness. Design Director: Henry Kim Designer/Illustrator: Yiwen Lu https://images.squarespace-cdn.com/content/v1/5c369e1f96e76fe19884b7d0/1550551447025-FZK6NSHJB0QJK8Y3THZX/Fanta+Halloween_20185.jpg Work - Fanta Halloween Fanta’s beloved Halloween packaging is back again in 2018 with designs from illustrator Ty Mattson to bring the iconic characters to life. Their playful personality and flavor profile of a different Fanta variety makes the spooky season even more wickedly delicious and fun. Led creative direction and worked with illustrator Ty Mattson to create Halloween promotional packaging. Developed design strategy for off-pack communication. Design Director: Henry Kim Design Lead: Yiwen Lu Brand Lead: Jennifer Jacob Project Manager: Alison Bates Agency: Mattson Creative https://images.squarespace-cdn.com/content/v1/5c369e1f96e76fe19884b7d0/1674701919381-Q6SUBK86NXDLVBSWUEMA/AIGA+File+Poster-2017-Header.jpg Work - AIGA Film Festival Poster AIGA Atlanta and The Atlanta Film Society host a Poster Show in 2017. This year’s theme is to design a poster that's inspired by your favorite movie. Tim Burton’s “Miss Peregrine’s Home for Peculiar Children” was created with monostroke illustration. Awards & Recognition: AIGA Best of Poster Show: Critic’s Choice Winner HOW International Design Awards: 2018 Poster Winner https://www.yiwenludesign.com/about daily 0.75 2024-09-13 https://images.squarespace-cdn.com/content/v1/5c369e1f96e76fe19884b7d0/1547178000696-KNYF8KMEU76A5HVHNMSJ/Yiwen+Lu-2017.jpg About https://images.squarespace-cdn.com/content/v1/5c369e1f96e76fe19884b7d0/1609978828585-JGKVVL046BV70OZUDY7G/yiwenlu-design-interests.png About https://images.squarespace-cdn.com/content/v1/5c369e1f96e76fe19884b7d0/1609978807236-A2HSFG8L63111OLTZGL4/Yiwen+Lu+Design_Capabilities.png About